Blog Category: Branding

Stonyfield Organic Moment Microsite and Video Contest

Engagement, Simplicity, and Sharing. 3 goals for Stonyfield’s Organic Moment campaign. Through a beautifully crafted and customized microsite with integrated Facebook components, King Design designed, developed, and launched a story-driven contest campaign that successfully delivered on all of these goals. The project encouraged people to share their story about what inspired them to start eating Read More

Stonyfield Grant a Farmer’s Wish Facebook Campaign

Stonyfield set out to grant a farmer’s wish with $31,000 in grants. After enlisting King Design, not only was a farmer’s wish granted, but in a few weeks Stonyfield had: Over 10,000 NEW Facebook Fans Notable PR in the Huffington Post surrounding the campaign Significant increase in Fan engagement Through compelling design, whimsical graphic animation, Read More

Stonyfield Farm US Open Facebook Campaign

Stonyfield came to us wanting a Facebook presence promoting their participation in the US Open. We developed and delivered a customized application, a microsite for interactive contest participation, a 200% increase in Facebook Fan Page views, and nearly 7,000 new opt-in email contacts. The campaign encouraged current and potential customers, through Facebook, to vote daily Read More

We Brand. Santa Brands. You Should Brand.

At the heart of every company is its essence: core capabilities, values, key personnel, symbols and metaphors. The art of developing a powerful brand identity lies in pinpointing those defining qualities and bringing them to life through a creative theme. The result becomes a springboard for the company, its products, and all communications. A company’s Read More