Communicating with video and infographics.


You’re a visual learner.

Think you’re not? That’s not what the interwebs say. Chances are, if you’re reading this, you’re a Digital Native, an Early Adopter, or otherwise technically savvy. And that means your attention span is minimal and you’ve been consuming information in a digital format, as quickly as possible, for as long as you can remember. Enter stage left: Video and Infographics.

Video is everywhere right now, and it’s not just for entertainment anymore. Snazzy graphics and an emotional musical score surrounding vital information now makes educating yourself not only fun, but fast.

Infographics provide a visual translation of complex material in a logical, visually appealing format. Skimming through a visual graphic with built-in hooks is infinitely easier than letting your eyes wander over uniform text, looking for that perfect keyword you had in mind.

Video and infographics translate information into visual data, while engaging the viewer by telling a story. Quickly, and concisely. The best take a complex concept and boil it down into the most easily digestible format, so you can get your message across efficiently and effectively.

For example, the role of Affiliated Distributors (at a very high level) is to connect small-business home good manufacturers and distributors in a nation-wide web, in order to compete on the consumer level with big chain retailers like Home Depot or Lowes. One of their pain points they were trying to resolve when they came to us to create this video was communicating their business model to potential partners, and just how their business model could help a small business to compete. By using this video in their sales process, they save time and effectively communicate their message.

 For futher reading:

http://www.readwriteweb.com/enterprise/2011/11/6-reasons-most-infographics-do.php

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