Marine Jet Power
The Challenge
For decades, Marine Jet Power pioneered waterjet propulsion with engineering that was miles ahead, yet their brand didn't fully convey this leadership. They partnered with us to align their external presence with their internal excellence, driven by rising competition and a market that didn't fully grasp the advantages of waterjets—especially MJP's—necessitating not just better messaging, but a truly resonant brand experience.
We began by revamping Marine Jet Power's messaging, developing a conversational tone and platform that directly addressed how their waterjets solve end-users' problems and enhance their experience on the water. This involved translating complex technical specifications into tangible benefits and tailoring the messaging for each distinct market segment and sales channel.
A Brand refresh
We gave the brand a visual refresh, holding onto the pieces that had equity while modernizing the look to reflect the sophistication of the product. They needed to stand out in a competitive market, not just with better messaging, but with a brand experience that truly resonated. The result feels both premium and grounded.
We created large-scale, captivating 3D graphics designed to draw viewers into the experience.
3d renderings
We used creativity and technology to transform MJP's digital blueprints into realistic 3D product renders. These renders became central to their marketing, and combined with new brand identity visuals, they effectively showcase MJP's product quality and reinforce trust in the brand.
We created compelling graphics with bold text and sophisticated colors to create memorable marketing.
As well as animations to bring MJP's products to life.
A 3D sales tool
We custom-built a 3D sales tool that lets MJP’s team walk through the tech in stunning detail, whether on an iPad or a massive trade show screen. It’s engaging, flexible, and has helped them economize by replacing the need to ship physical products to events.
We created a full suite of print and digital materials-from brochures, business cards, and sell sheets, to tradeshow booths and a website that pulls it all together.
The website redesign allows MJP's brand colors to take center stage. The result is a dynamic showcase where each color and font accentuates the products, guaranteeing an engaging visual experience for the audience.
From desktop displays to the convenience of a handheld device, the MJP website effortlessly adapts to every screen size. Our responsive design isn't just a feature; it's a commitment to providing an accessible and satisfying journey, no matter the device.
