The Challenge

Scully Company had purchased and begun renovation on an adaptive reuse historic building in Center City, Philadelphia. The sleek, stylish, efficient apartments were designed for the millennial market. They needed a name and branding for the new property. We named the building ‘Avenir’ which means ‘future’ in French. This building, with its sleek, modern apartments is indeed a breath of fresh air for Philadelphia Center City living. Overall the new brand is one of the most stylish of anything else selling in the area.

We designed a stylish new logo and brand identity that appeals to a millennial target market.


Avenir Logo


King Design Avenir Brochure1
King Design Avenir Brochure2
King Design Avenir Brochure3

King Design Avenir Typography

King Design Avenir Website On Multiple Devices

Signage

King Design Avenir Signage Outside
King Design Avenir Signage By Sidewalk
King Design Avenir Signage Numbers
King Design Avenir Inside Signage

Photography

King Design Avenir Apartment Photography
King Design Avenir Lobby Photography
King Design Avenir Apartment Photography 2
King Design Avenir Roof Photography
King Design Avenir Apartment Photography 3

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