Scully Company came to us looking for a name and branding for an adaptive reuse of a historic building in Center City, Philadelphia. The target market was millennials, and the apartments are sleek, stylish and efficient.
KD proposed the name of ‘Avenir’ which means ‘future’ in French. This building, with its sleek, modern apartments is indeed a breath of fresh air for Philadelphia Center City living. Overall the brand is one of the most stylish of anything else selling in the area.