Scully Company had purchased and begun renovation on an adaptive reuse historic building in Center City, Philadelphia. The sleek, stylish, efficient apartments were designed for the millennial market. They needed a name and branding for the new property. We named the building ‘Avenir’ which means ‘future’ in French. This building, with its sleek, modern apartments is indeed a breath of fresh air for Philadelphia Center City living. Overall the new brand is one of the most stylish of anything else selling in the area.
We designed a stylish new logo and brand identity that appeals to a millennial target market.
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