Welcome to the realm of web design, where creativity and strategy collide to create stunning online experiences. It can be overwhelming when setting out for a website redesign but by breaking it down and seeing the process, you can be more confident about the outcome. So, grab a coffee and dive into our step-by-step guide to crafting websites that help generate more business!
Understanding Your Audience
Getting Inside Their Heads with User Personas
To start off, you need to know who you’re actually designing for. If website copy is speaking to a very large and vague audience, it might not actually be relevant for your ideal customer. To help narrow this down, user personas are created which are detailed profiles of the ideal customer. By understanding their wants, needs, and quirks, you can then tailor your website to speak directly to them.
Digging Deeper Using Research & Insights
Next up is the nitty gritty phase of analyzing what is going on by delving into industry trends, comparing and contrasting the competition, and listening closely to what the audience is saying. Armed with this knowledge, the roadmap and foundation to future success is created.
The Building Blocks of Great Design
Wireframing & Prototyping: Bringing Ideas to Life
Now comes the fun part, taking the roadmap and content and organizing it in a way that is intuitive and actionable. Wireframing allows everyone involved to see the big picture of how the content will work together to lead the user to the desired outcome. At King Design, our wireframes end up being fully interactive prototypes so you can start to feel what it will actually be like using the website!
Enhance the Experience to Captivate
Building upon the wireframe, comes the beautiful design. The roadmap tossed up the ball and now the design can hit it out of the park! Adding in the brand colors and creative flourishes, make sure the design is engaging and captivating.
Making It Work Everywhere with Responsive Design
In a world where everyone’s got a different device in their hands, flexibility is key. The design can’t just look good on a large desktop, it needs to look amazing no matter where it’s viewed. Responsive design is a major focus while the site is being built out.
Adding Some Wow Factor
Taking the design up a notch, subtle animations are used to help assist the user through the desired journey. It’s not about making everything move and fly onto the page, it’s about being strategic and useful. This gives your website that wow factor that sets it apart from the rest.
Climbing the Rankings: SEO Best Practices
The final step is making sure the site content works just as well for search engines as it does for the humans. Using all of the recommended SEO best practices like targeted title tags, helpful meta descriptions and accessible Alt tags, the website is optimized from top to bottom, ensuring it’s primed and ready to climb those rankings and attract organic traffic like bees to honey.
Wrapping It Up
That’s the web design process that will have your website bringing in more business in no time. You’re interest in reading this article shows you have the desire to up your game. If you’re ready to take your online presence to the next level, we’re here to make it happen. Let’s chat and get your website rising through the rankings!
