Birds Eye is on a mission to help people eat more vegetables. With new product innovations and ad campaigns on the horizon, they needed to revamp their dated website to serve as a central brand platform that better communicates their point of view, and shifts perceptions by educating the consumer on the benefits of frozen vegetables.
We designed a strategic, engaging website that put their mission front and center. We featured beautiful, natural, farm-fresh imagery to reinforce that Birds Eye frozen vegetables are sourced from family farms, and are just as nutritious as fresh vegetables (sometimes more so).
We designed a source map to tell the story of where Birds Eye Vegetables come from.
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