Birds Eye is on a mission to help people eat more vegetables. With new product innovations and ad campaigns on the horizon, they needed to revamp their dated website to serve as a central brand platform that better communicates their point of view, and shifts perceptions by educating the consumer on the benefits of frozen vegetables.
King Design created a more emotionally engaging website with simple, compelling headlines and an intuitive user experience. Beautiful, natural imagery reinforces that Birds Eye products come from nature and are just as nutritious as fresh. Featured local farmers draw an emotional, human connection to where Birds Eye vegetables come from.