Digital and Print Collateral
With new state-of-the-art equipment in their apartments, Scully Company came to us looking for a branding campaign to set their gym facilities apart from the competition. They wanted to appeal to a fitness lifestyle, and to a sense of escape from the typical workout.
KD proposed a logo that was closely branded to the Scully Company style, but gave it a fun, athletic feel with color and lively font choices. To introduce the brand, we created a campaign that speaks to the adventurer in all of us. Fitness becomes more of an experience and a community builder.