Scullyfit
The Challenge
With new state-of-the-art equipment in their apartments, Scully Company came to us looking for a branding campaign to set their gym facilities apart from the competition. They wanted to appeal to a fitness lifestyle, and to a sense of escape from the typical workout. To introduce the brand, we created a campaign that speaks to the adventurer in all of us. Fitness becomes more of an experience and a community builder.
![King Design Scullyfit Girl Hiking](https://kingdesignllc.com/wp-content/uploads/2018/08/king-design-scullyfit-girl-hiking.jpg)
We designed a logo that was closely branded to the Scully Company style, but gave it a fun, athletic feel with color and lively font choices.
![King Design Scullyfit Tshirt](https://kingdesignllc.com/wp-content/uploads/2018/08/king-design-scullyfit-tshirt.jpg)
Mixed Media Marketing
To help Scully Company introduce their new fitness program, we created a branding campaign that caters to a sense of adventure.
![Screen Shot 2018 08 18 At 8 35 15 PM](https://kingdesignllc.com/wp-content/uploads/2018/08/Screen-Shot-2018-08-18-at-8.35.15-PM.png)
![King Design Scullyfit Marketing](https://kingdesignllc.com/wp-content/uploads/2018/08/king-design-scullyfit-marketing.jpg)
![King Design Scullyfit Gym Shot](https://kingdesignllc.com/wp-content/uploads/2018/08/king-design-scullyfit-gym-shot.jpg)