In order to enhance brand recognition in the U.S., Hikari Miso embarked on a mission to revamp their existing English website. The primary goal was to captivate visitors, encouraging them to delve into the world of miso and ultimately buy Hikari Miso products.
Like many of our clients, Hikari Miso had a wealth of valuable information about their products and company, but didn't have a website to showcase it. We worked with them to structure the site into bite-sized, easily digestible chunks that are visually pleasing, concise, and quickly comprehensible.
A robust and user-friendly recipe section
Educating the U.S. consumer to better understand the product
Ensuring the design's visual appeal across all devices is a priority
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