Scullyfit
The Challenge
With new state-of-the-art equipment in their apartments, Scully Company came to us looking for a branding campaign to set their gym facilities apart from the competition. They wanted to appeal to a fitness lifestyle, and to a sense of escape from the typical workout. To introduce the brand, we created a campaign that speaks to the adventurer in all of us. Fitness becomes more of an experience and a community builder.
We designed a logo that was closely branded to the Scully Company style, but gave it a fun, athletic feel with color and lively font choices.
Mixed Media Marketing
To help Scully Company introduce their new fitness program, we created a branding campaign that caters to a sense of adventure.
