Penn Mutual

Penn Mutual rolled out a new national brand in September 2020 and as part of this initiative, they wanted to redesign their collateral. We did a number of printed and digital pieces to support the new look and feel for their various companies and programs.

In support of the rollout of the new Penn Mutual brand, we redesigned its collateral for the Professional Advisors Alliance (PAA), a PM product program. The project involved creating a new sub-brand for PAA that could roll up to the new Penn Mutual national brand guidelines, but also have its own feel.

Penn Mutual owns Fuse Financial Group, an independent company, and they wanted to rebrand. We were responsible for developing the key design elements needed to launch. Though it is not overtly branded Penn Mutual, we helped to subtly tie into the PM branding and messaging.

Strategic Business Solutions, a program offered within Penn Mutual, wanted a refresh. We developed key design elements for print and presentation materials, tying into the PM brand to make the connection.

Special Planning for Life, another program offered within Penn Mutual, wanted to rebrand. We developed key design elements needed to launch this new brand. We tied into the PM branding and messaging to help make the connection.

A program offered within Penn Mutual, catering to women of all ages and stages of life. We created a subbrand that had a distinctly different feel, while still pulling in some of the core PM colors.