NuTek Salt

The Challenge

Nutek came to us with many needs for one web site. They wanted to both educate and advertise their product, and they also had two very different groups they wanted to reach - the large mainstream food industry, as well as the home chef purchasing salt for their own use.

The Solution

We worked very closely with the folks at NuTek to learn every aspect of their industry, their goals, their future plans and their current needs. We focused on simple, beautiful photography and graphics that told the story simply and succinctly.

NuTek responsive web design

One site, two goals, one seamless digital experience.

NuTek website redesign

Good and Good For You

Big bold, beautifully simple graphics that educate. The perfect mix of smart and good looking, the food looks yummy but also tells the NuTek story.



With Nutek Salt

240 mg

With Sodium Salt

470 mg



With Nutek Salt

1,050 mg

With Sodium Salt

1,500 mg



With Nutek Salt

890 mg

With Sodium Salt

1,764 mg

user interface design

Business Focused Assets

We not only prepared website landing pages directly marketing to Nutek’s target audiences, but designed additional, printable assets to accompany them.

print design

"The King Design team is strategic, creative, and
pragmatic. They were extremely flexible as our
needs evolved during our website build and they
walked us through a very complicated project."

-- Peter Kaye, Chief Marketing Officer, NuTek Food Science

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Digital and Print Collateral