Duncan Hines
THE CHALLENGE
King Design worked with the Duncan Hines brand team to design and build a new, more emotionally engaging website that better emphasizes their baking revolution point of view and features their innovative new product lines.
OUR APPROACH
We worked with the Duncan Hines team to streamline content and to create more useful, engaging elements. We re-imagined Products and Recipes to be more intuitive with clear calls to action for driving purchase through PriceSpider’s “Where to buy” tool. The new site is responsive for mobile devices and is an optimized for SEO.