Lew & Huey
Aberdeen, an international asset management company based in the UK, was in need of several video animations to help educate consumers on their value proposition and current capabilities. The videos would be integrated into their overall marketing mix with executions online, at trade shows, and in rich media advertisements.
King Design worked closely with the Aberdeen team, consulting on scripts and overall strategy for each of the videos. The goal was to simplify the messages and entertain viewers at the same time. Using their brand creative guidelines as a springboard, we created beautifully simple, engaging, videos that helped explain Aberdeen’s products and services.
-- Mike King, Creative Director