The Challenge

Nutristystem was in need of a redesign of their content publication platform, The Leaf. To support their efforts to better engage customers and prospects around weight loss and healthy lifestyle topics, we created a fresh, modern, flexible design with dynamic elements to hook visitors in and keep them coming back.


We created a fresh design to hook visitors in and keep them coming back.


King Design The Leaf Nutrisystem Homepage Blog Grid

Our Approach

We started with a deep dive on the brand, their communication and lead generation goals. Then we set out to create a fresh, modern design for their educational articles and we mixed in dynamic engagement features like quizzes, a robust recipes section and a flexible, non-intrusive ad feature to pull visitors through to the full e-commerce program. The site was developed on a fully customized WordPress platform and we've continued to work with the team on new enhancements and features as needs arise and strategies shift.


King Design The Leaf Nutrisystem Navigation Mega Menu

King Design The Leaf Nutrisystem Mobile Navigation Menu

We built a robust filtering system for the recipes section, tucked neatly into one flyout menu.


King Design The Leaf Nutrisystem Recipe Category Filtering Menu

King Design The Leaf Nutrisystem Recipe Responsive Website Design

King Design Nutrisystem The Leaf User Created Recipes Module

We built a non-intrusive, flexible area for promotions, offers, and ad campaigns.


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