Nutristystem was in need of a redesign of their content publication platform, The Leaf. To support their efforts to better engage customers and prospects around weight loss and healthy lifestyle topics, we created a fresh, modern, flexible design with dynamic elements to hook visitors in and keep them coming back.
We created a fresh design to hook visitors in and keep them coming back.
We started with a deep dive on the brand, their communication and lead generation goals. Then we set out to create a fresh, modern design for their educational articles and we mixed in dynamic engagement features like quizzes, a robust recipes section and a flexible, non-intrusive ad feature to pull visitors through to the full e-commerce program. The site was developed on a fully customized WordPress platform and we've continued to work with the team on new enhancements and features as needs arise and strategies shift.
We built a robust filtering system for the recipes section, tucked neatly into one flyout menu.
We built a non-intrusive, flexible area for promotions, offers, and ad campaigns.
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