The Leaf by Nutrisystem
![The Leaf by Nutrisystem](https://kingdesignllc.com/wp-content/uploads/2019/06/the-leaf-logo-registered-resized.png)
The Challenge
Nutrisystem was in need of a redesign of their content publication platform, The Leaf. To support their efforts to better engage customers and prospects around weight loss and healthy lifestyle topics, we created a fresh, modern, flexible design with dynamic elements to hook visitors in and keep them coming back.
We created a fresh design to hook visitors in and keep them coming back.
![The Leaf homepage screenshot](https://kingdesignllc.com/wp-content/uploads/2019/06/Frame-20.jpg)
Our Approach
We started with a deep dive on the brand, their communication and lead generation goals. Then we set out to create a fresh, modern design for their educational articles and we mixed in dynamic engagement features like quizzes, a robust recipes section and a flexible, non-intrusive ad feature to pull visitors through to the full e-commerce program. The site was developed on a fully customized WordPress platform and we've continued to work with the team on new enhancements and features as needs arise and strategies shift.
![King Design Nutrisystem The Leaf Blog Content Mega Menu Design](https://kingdesignllc.com/wp-content/uploads/2019/06/King-Design-Nutrisystem-The-Leaf-Blog-Content-Mega-Menu-Design.jpg)
![King Design The Leaf Nutrisystem Mobile Navigation Menu](https://kingdesignllc.com/wp-content/uploads/2019/06/King-Design-The-Leaf-Nutrisystem-Mobile-Navigation-Menu.jpg)
We built a robust filtering system for the recipes section, tucked neatly into one flyout menu.
![King Design Nutrisystem The Leaf Blog Content Recipe Filter Flyout Menu](https://kingdesignllc.com/wp-content/uploads/2019/06/King-Design-Nutrisystem-The-Leaf-Blog-Content-Recipe-Filter-Flyout-Menu.jpg)
![King Design Nutrisystem The Leaf Blog Content Recipe Ingredients Directions Tablet](https://kingdesignllc.com/wp-content/uploads/2019/06/King-Design-Nutrisystem-The-Leaf-Blog-Content-Recipe-Ingredients-Directions-Tablet-1.jpg)
![King Design Nutrisystem The Leaf User Created Recipes Module](https://kingdesignllc.com/wp-content/uploads/2019/06/King-Design-Nutrisystem-The-Leaf-User-Created-Recipes-Module.jpg)