Opinion Leader Campaign
Temple Health is an iconic provider of health care, education and research with a strong history of commitment to the community. In 2018, Temple University announced an organizational restructure for Temple Health to secure its financial stability. The restructure resulted in media coverage that portrayed Temple Health as a financially stressed organization with an unknown fate. We worked with them to strengthen their brand and position with an "opinion leader" advertising campaign that features world-class Temple doctors and the impactful work they are doing in clinical care and medical research.
Referring Physician Mailer
In an effort to remind the medical community that Temple Health is world-class, we worked with them to create an impactful mailer that would be a standout. We chose an unusual size, fold, bold graphics and headlines, and mailed it in a clear envelope to get attention immediately.
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