Opinion Leader Campaign

Temple Health is an iconic provider of health care, education and research with a strong history of commitment to the community. In 2018, Temple University announced an organizational restructure for Temple Health to secure its financial stability. The restructure resulted in media coverage that portrayed Temple Health as a financially stressed organization with an unknown fate. We worked with them to strengthen their brand and position with an "opinion leader" advertising campaign that features world-class Temple doctors and the impactful work they are doing in clinical care and medical research.


King Design Temple Health Opinion Leader Campaign Billboard Yoshiya Toyoda MD PhD

King Design Temple Health Opinion Leaders Campaign Gerard Criner MD

King Design Temple Health Opinion Leaders Campaign Paul Forfia MD

King Design Temple Health Opinion Leader Campaign Walter Koch PhD Steven Hauser PhD
King Design Temple Health Opinion Leader Campaign Claire Raab MD


Referring Physician Mailer

In an effort to remind the medical community that Temple Health is world-class, we worked with them to create an impactful mailer that would be a standout. We chose an unusual size, fold, bold graphics and headlines, and mailed it in a clear envelope to get attention immediately.


King Design Temple Health Heart Vascular Institute Physician Referral Mailer Mockup

King Design Temple Health Referring Physicians Mailer Cover Inside

King Design Temple Health Referring Physicians Mailer Custom Printing Techniques

King Design Temple Health Referring Physicians Mailer Inside Spread

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