The Challenge

The new management team for The South Beach Diet, a doctor-designed weight-loss program that first became popular in the early 2000's, was getting ready to re-launch the brand with a more comprehensive subscription-based e-commerce program. They needed a new visual brand identity system to help launch the program.


We started with a modernized, refreshed logo


King Design South Beach Diet Arthur Agatston MD Book
King Design South Beach Diet Logo Redesign Refresh

Our Approach

After a comprehensive deep dive with the brand team, we set out to create visual identity styles that give a nod to the aspirational beach lifestyle origins of the brand. Once the visual identity styles were set, we designed a series of web pages to support the e-commerce website launch and roll-out of the larger brand. We also designed and built The Palm, a content publication to support engagement and education around various weight loss and wellness topics. We also created short animated videos to support their social marketing efforts.


King Design South Beach Diet Website Design Layout

King Design South Beach Diet Iconography

King Design South Beach Diet Website Homepage Hero

King Design South Beach Diet Meal Plan Options

King Design South Beach Diet Optimal Nutrition

King Design South Beach Diet Product Dteails

King Design South Beach Diet Join The Millions CTA

We designed and built The Palm, a content publication platform designed to educate and engage visitors around weight loss and healthy lifestyle topics. The site was designed to hook visitors in and keep them coming back with engagement elements such as quizzes and a robust recipe library.


King Design South Beach Diet The Palm Homepage Design

King Design South Beach Diet The Palm Recipes

On-Page Trivia to Drive Engagement


King Design South Beach Diet The Palm Trivia Quiz Module

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