The Challenge

The new management team for The South Beach Diet, a doctor-designed weight-loss program that first became popular in the early 2000's, was getting ready to re-launch the brand with a more comprehensive subscription-based e-commerce program. They needed a new visual brand identity system to help launch the program.


We started with a modernized, refreshed logo


King Design South Beach Diet Arthur Agatston MD Book
King Design South Beach Diet Logo Redesign Refresh

Our Approach

After a comprehensive deep dive with the brand team, we set out to create visual identity styles that give a nod to the aspirational beach lifestyle origins of the brand. Once the visual identity styles were set, we designed a series of web pages to support the e-commerce website launch and roll-out of the larger brand. We also designed and built The Palm, a content publication to support engagement and education around various weight loss and wellness topics. We also created short animated videos to support their social marketing efforts.


King Design South Beach Diet Website Design Layout

King Design South Beach Diet Iconography

King Design South Beach Diet Website Homepage Hero

King Design South Beach Diet Meal Plan Options

King Design South Beach Diet Optimal Nutrition

King Design South Beach Diet Product Dteails

King Design South Beach Diet Join The Millions CTA

Video Advertisements



The Palm

Logo Design

In 2017, South Beach Diet launched The Palm, a content publication platform designed to educate and engage visitors around weight loss and healthy lifestyle topics. It was our job to create a logo for the content site that would maintain cohesion with the South Beach Diet brand, while also helping to establish The Palm as a different, but related, website and source of information.

In 2020, we assisted the internal design team at South Beach Diet by refreshing the logo for The Palm based on their new brand styles.


King Design South Beach Diet The Palm Blog 2017 Logo
King Design South Beach Diet The Palm Blog 2020 Logo

Website Design

In 2017, we designed and built The Palm for South Beach Diet with the goal of hooking readers to keep them coming back for the latest news and stories on weight loss and healthy lifestyle topics. We focused on creating a flexible content platform for the South Beach Diet team to leverage; in doing so, we designed and developed website elements to promote user-engagement, such as quizzes and a robust recipe library.

In 2020, we redesigned The Palm to match the updated South Beach Diet website & branding.


King Design South Beach Diet The Palm Blog 2020 Homepage Redesign

King Design South Beach Diet The Palm Blog 2020 Recipes Section

On-Page Trivia to Drive Engagement


King Design South Beach Diet The Palm Blog 2020 Trivia Quiz Module

 

 

 

 

 

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