Scully Company
THE CHALLENGE
Scully Company’s portfolio was growing—and so was the need for a cohesive, professional brand presence that could span a corporate identity representing their history, values, and credibility, property-level branding that differentiated each community while still feeling like part of the same family, a website that clearly communicated their offerings, portfolio, and resident services and a scalable system allowing new properties to be named, branded, and launched quickly and consistently
Develop a strong corporate identity/brand that would reflect Scully’s values, professionalism, and scope.
Our approach
We began with a deep discovery process to understand Scully Company’s history, voice, and vision. Working directly with their leadership and marketing teams, we created a brand foundation that could scale across dozens of touchpoints and years of growth.
Redesign and develop their corporate website to reflect the new brand, showcase their communities, services, and culture.
our approach
We designed and developed Scully Company’s website to better reflect who they are today. The result is a site that presents a cohesive umbrella brand identity and central messaging, while allowing for flexible, customizable community pages designed to support targeted leasing campaigns.
Create individual brand identities (names, logos, print/digital materials) for various properties, to help each stand out, while still reflecting a cohesive overall Scully “family.”
our approach
Each brand was crafted to be distinct, market-appropriate, and aligned with Scully’s broader brand principles—creating a recognizable “Scully standard” across their portfolio.
Design a full branded suite of materials (for marketing, leasing, corporate use) that could be consistently applied across properties.
