Patrick Industries
The Challenge
Patrick Industries is a leading supplier of products for the Marine, RV, Powersports, and Housing industries across the United States. They both design and manufacture a wide range of products for other manufacturers (OEMs) and are also growing in the aftermarket sector. They hired us to help them expand their brand in a similar way.
a refreshed logo
We began by refreshing Patrick Industries' already well-established logo. While retaining the iconic clover shape and existing "Patrick" wordmark, we developed a new color palette. This updated logo reflects the brand's evolution and forward-thinking vision, strengthens its recognizability, and supports the company's strategic growth and diversification.
With the updated logo in place, we developed a comprehensive set of visual identity guidelines, establishing a foundation for a refreshed and cohesive brand presence for Patrick Industries.
The "Empowered Enthusiasts" tagline and its accompanying visual are central to Patrick Industries' brand identity. They represent the company's commitment to innovation and their focus on empowering outdoor enthusiasts to pursue their passions.
strategic imagery
Our imagery strategy focuses on capturing both the outdoor enthusiast market and the breadth of Patrick Industries' product offerings. The resulting color graded visuals are epic, iconic, ownable, and instantly recognizable. Much of our photography showcases people enjoying RVs, boats, ATVs/UTVs, and homes built with Patrick products, emphasizing the sense of community and adventure that defines outdoor enthusiasts.
A modular layout
We developed a consistent, modular layout system for combining photography and copy. Layered imagery further connects Patrick Industries' products with the enthusiast experience, creating a cohesive and compelling visual narrative.
Paired with the Anton font, these images are prominently featured in high-visibility applications, including website homepages, tradeshow displays and posters.
Highly impactful 3D visualizations that showcase Patrick's expertise in a dynamic and engaging manner.
Animations that established Patrick as a driving force in the industry.
And powerpoints and printed materials to reinforce that presence.
