The Challenge

LRA Worldwide, the leading global provider of Customer Experience Measurement services for multinational companies, was on a large growth track. However, their branding and website had become outdated, and no longer communicated the sophistication both LRA and their clients had achieved in the space. They were branching out into new verticals where initial impressions of their overall marketing and sales tactics were critical to establishing credibility.

We designed a fresh, modern, sophisticated visual brand identity and messaging platform.

Our Approach

King Design worked side-by-side with the LRA team to create a sophisticated new brand identity and a fresh, engaging, mobile-friendly website. The new branding and digital executions finally portray LRA as the leader in Customer Experience Measurement. We focused on communicating value and differentiation through great stories—connecting the people behind the brand with the rich, insightful success stories of some of the world’s most preeminent brands.


LRA Logo Tagline Fullcolor RGB

King Design Lra Business Card Design
King Design Lra Print Collateral
King Design Lra Style Tile

We designed a sophisticated website that focused on stories and the people behind the LRA brand.


King Design Lra Website On Mobile Devices

King Design Lra Website On Multiple Devices

King Design Lra Website On An Ipad

Custom Iconography


King Design Custom Iconography

King Design Lra Custom Typography

The rebrand was so successful in helping to elevate LRA's perception in the marketplace that, within a year, they were acquired by Deloitte.

Have a project
to discuss?

Let's see if we can help.

Schedule a Consultation
Up Next RXBAR
dribbblefacebookinstagramtwittervimeoyoutube