LRA Worldwide, the leading global provider of Customer Experience Measurement services for multinational companies, was on a large growth track. However, their branding and website had become outdated, and no longer communicated the sophistication both LRA and their clients had achieved in the space. They were branching out into new verticals where initial impressions of their overall marketing and sales tactics were critical to establishing credibility.
We designed a fresh, modern, sophisticated visual brand identity and messaging platform.
King Design worked side-by-side with the LRA team to create a sophisticated new brand identity and a fresh, engaging, mobile-friendly website. The new branding and digital executions finally portray LRA as the leader in Customer Experience Measurement. We focused on communicating value and differentiation through great stories—connecting the people behind the brand with the rich, insightful success stories of some of the world’s most preeminent brands.
We designed a sophisticated website that focused on stories and the people behind the LRA brand.
The rebrand was so successful in helping to elevate LRA's perception in the marketplace that, within a year, they were acquired by Deloitte.
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