Joseph's Bakery

Joseph’s Bakery, a maker of authentic Middle Eastern breads for almost 50 years, sought to redesign their website and online store to reflect their newly redesigned product packaging. To accomplish this, we created designs to reference the new packaging & branding, while also migrating their existing online store from Magento to Shopify.

We started this project by taking inventory of the design elements on the new product packaging and identifying how we could integrate them into the website to create a holistic brand. From iconography to typography, images, patterns, and colors, there was a lot to take inspiration from and a lot of opportunity in the new website designs.

Visually, we focused on showing the user how good Joseph’s products are. The push to “buy now” is present, but more so is the push to EAT. Our goal was to create a website crafted by Josephs’ mantra, that “Good Health Starts with Good Food,” and for Joseph’s products to sit front and center.

We compared multiple e-commerce platforms before narrowing it down to WooCommerce and Shopify. After discussions with the Joseph's team to gather their needs and desires, we decided to use Shopify due to its security and rich ecosystem of documentation and applications. We were able to create a seamless experience between the marketing website and the online store by leveraging the flexibility of custom Shopify themes.