Due to extremely fast growth and even faster adoption of multiple business channels and software application offerings, IDEA's messaging platform and sales approach became disparate and confusing. They were in need of a more simple and cohesive way of explaining what they do along with a refresh of their dated branding.
We helped IDEA simplify their messaging and develop a warm, vibrant new brand identity that reflects the relationships and people that make the industry what it is.
We worked with IDEA to refine their current 'elevator pitch' into an easy to understand message that can be used across multiple channels. From this message platform, we created two animated videos for use during sales meetings. Our work turned into a comprehensive rebranding effort with a refreshed logo mark, website, and branded marketing collateral that better reflects the sophistication, warmth and bright future of the industry.
We created 2 video animations—one for distributors and one for manufacturers—for use by the sales team to ensure an effective and consistent message at the start of every sales meeting.
“I just played these videos for my wife. She said, 'After 10 years, I finally understand what you do!'”
Chief Executive Officer
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