The Challenge

Honest tea, a mission-driven, international beverage brand, was in need of a new website that better reflected the brand personality and core environmental and social mission of the company. Their current site was not mobile-friendly and content was segregated and difficult to find.


Honest Tea Responsive Mockup

Our Approach

Starting with detailed wireframes, we focused on form and function to build a simple, clean, beautiful brand experience that showcases their products and mission—both are woven throughout. We took their original siloed product section and pulled it all together. We better organized it with an intuitive filter bar. We took existing packaging styles and used them to make the website a central messaging platform and extension of their brand.


Honest Tea Sketchbook Wireframe1
Honest Tea Website Long Frames1
Products Honest Tea

Photography & 3D Imagery

We worked closely with the Honest team to select and create real, refreshing, and relatable imagery throughout the site. We pulled from a mix of existing brand imagery, carefully selected stock, and some custom 3D bottle work we did.

Honest Tea Family Products Header
Honest Tea Woman In Field
Honest Tea Glass Of Tea

How We Brew Honest Tea2

“The Honest Tea team was such a pleasure to work with. We are grateful for the trust they placed in us and for all the tea they sent to help us power through the project!”

Jess King
Principal, Strategy
King Design

Natural sugar and honey on a table.

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