Ready to give your website a fresh new look? Redesigning your website can be like giving it a whole new lease on life, but it’s no small task. Whether you’re going for a minor touch-up or a complete overhaul, there are some definite do’s and don’ts to keep in mind. So, let’s dive into the world of website redesign and make sure you’re on the right track!
The Do’s:
Set Clear Goals
Start by defining what you want to achieve with your redesign. Is it a better user experience, increased conversions, or a more modern look? Having clear goals keeps you focused and helps you measure success.
Know Your Audience
Your website isn’t for you; it’s for your visitors. Understand your target audience’s preferences, needs, and behaviors to create a design that resonates with them.
Keep What Works
Not everything needs a makeover. If certain elements of your current website are effective and well-received, keep them in the new design.
Prioritize Mobile Responsiveness
In a world glued to smartphones, your website must shine on all screen sizes. Make sure your new design is mobile-friendly and responsive.
Optimize for Speed
Nobody likes a slow website. Prioritize speed in your redesign to ensure visitors stick around and enjoy their experience.
Focus on User Experience (UX)
User experience is everything. Simplify navigation, use clear calls-to-action, and make information easy to find.
Test Before Launch
Before your redesigned site goes live, test it thoroughly. Check for broken links, formatting issues, and compatibility across different devices and browsers.
The Don’ts:
Rush
A redesign is a big deal. Don’t rush through it just to get it done. Take your time to ensure everything is polished.
Neglect SEO
Changing your website’s design can impact your SEO. Make sure to preserve important URLs, titles, and meta descriptions to avoid losing search engine rankings.
Overcomplicate
While a modern look is great, don’t overcomplicate things. A cluttered design can confuse visitors and drive them away.
Disregard Analytics
Your website’s current analytics hold valuable insights. Use them to identify what’s working and what needs improvement in your redesign.
Forget About Content
A stunning design is essential, but content is king. Ensure your new design accommodates your content seamlessly.
Ignore Usability
Fancy animations and flashy graphics are cool, but they shouldn’t hinder usability. Prioritize functionality and easy navigation.
Launch Without a Backup
Mishaps happen. Always have a backup of your current website before you launch the redesigned version, just in case.
In Summary
Redesigning your website can be an exciting journey that brings fresh energy to your brand. Keep these do’s and don’ts in mind, and you’ll be well-equipped to create a redesign that truly elevates your online presence. Remember, it’s not just about looking good–it’s about creating a website that’s user-friendly, effective, and aligned with your business goals. If you’d like some help with your redesign, give us a call!
