Engagement, Simplicity, and Sharing. 3 goals for Stonyfield’s Organic Moment campaign. Through a beautifully crafted and customized microsite with integrated Facebook components, King Design designed, developed, and launched a story-driven contest campaign that successfully delivered on all of these goals.
The project encouraged people to share their story about what inspired them to start eating organic. A microsite was the perfect medium for this visual-centered and user-content driven campaign. However, King Design integrated the Facebook “Like” and “Comment” features into the website, in order to create the ability to easily share, post, and raise a Fan base.
Successes include:
- Creating a visually dynamic community online to match that surrounding organics
- A focus on human faces and human stories
- User-friendly submission form that gave multiple options for visual uploads
In 2 weeks:
- 226% Increase in Facebook Page Likes
- 911 Story submissions
- 310 New opt-in email contacts
