2011 kicked off the Philadelphia Business Journal’s inaugural Social Media Stars contest, and King Design was one of the winners. Nominations from throughout the Greater Philadelphia and Southern New Jersey regions were gathered, focused on finding corporate marketing campaigns leveraging social media in a dually creative and effectual approach.
The campaign we created for Stonyfield Farm’s “Grant a Farmer’s Wish” contest caught the judges’ attention. An interactive Facebook application tied to a microsite with fully-integrated contest features, the “Grant a Farmer’s Wish” campaign garnered our studio a 2011 Social Media Star Award. The award was presented on April 7th in Center City Philadelphia, and appeared in the March 25th issue of the Journal.*Post originally written by Abby Tolotti