Empire Education Group is a national brand with over 100 schools. The challenge was to create a core corporate identity that easily connected and translated to individual schools.
Facebook was the perfect medium to encourage prospective students to take the next steps to enroll and communicate with current and future students about programs and the latest tips in beauty.
King Design designed and developed a centralized corporate Facebook page that not only provided a sustainable structure for admissions, but connected to each school. Each page was accessible through the Empire Education Group page and mimicked its style and functionality.
Thoughtful social media design strategy has the ability to:
- Turn many individuals into one collective
- Create user-friendly navigation
- Draw attention to a “Call to Action”
- Centralize and connect