Patrick Industries

Patrick Industries is one of the biggest players in the RV, marine, powersports, and housing space—supplying smart, innovative components across 85+ brands. Their products power everything from road trips to weekends on the water, and they’ve built a reputation around helping people get more out of the outdoors. When they came to us, they were looking for a brand system that could match their scale and bring their “Empowering Enthusiasts” mission to life. We delivered a bold new visual identity and a suite of tools that tell their story clearly and confidently—highlighting their full solutions model and what really sets them apart. From animated 3D graphics and investor presentations (hello, NASDAQ) to a brand-new corporate website that pulls it all together, we helped Patrick show up with purpose, polish, and personality.

We began by refreshing Patrick Industries' already well-established logo. While retaining the iconic clover shape and existing "Patrick" wordmark, we developed a new color palette and sub-brand marks to reflect the various industries they serve. This updated logo reflects the brand's evolution and forward-thinking vision, strengthens its recognizability, and supports the company's strategic growth and diversification.

Our imagery strategy focuses on capturing both the outdoor enthusiast market and the breadth of Patrick Industries' product offerings. The resulting color graded visuals are epic, iconic, ownable, and instantly recognizable. Much of our photography showcases people enjoying RVs, boats, ATVs/UTVs, and homes built with Patrick products, emphasizing the sense of community and adventure that defines outdoor enthusiasts.

We developed a consistent, modular layout system for combining photography and copy. Layered imagery further connects Patrick Industries' products with the enthusiast experience, creating a cohesive and compelling visual narrative.