The Challenge

We repositioned the Seakeeper brand to focus on the incredible experience end users have when they ride in a boat with a Seakeeper. We began by designing the new Seakeeper logo, color palette, and visual identity system, we worked with Seakeeper to refresh their brand assets to convey a premium sense of quality and memorability. We developed a new Seakeeper website with 3D graphics, brochures, tradeshow displays, Seakeeper videos, and print and digital ad campaigns to educate and engage the end consumer.

We helped Seakeeper realize that their customers wanted an experience and not a piece of technology.

Our Approach

We repositioned the Seakeeper brand to focus on the incredible experience end users have when they ride in a boat with a Seakeeper. We began by designing the new Seakeeper logo, color palette, and visual identity system, we worked with Seakeeper to refresh their brand assets to convey a premium sense of quality and memorability. We developed a new Seakeeper website with 3D graphics, brochures, tradeshow displays, Seakeeper videos, and print and digital ad campaigns to educate and engage the end consumer.

“The King Design team
is strategic, creative, and
pragmatic. They were
extremely flexible as our
needs evolved during our
website build and they
walked us through a very
complicated project.”

–Peter Kaye, Chief
Marketing Officer,
NuTek Food Science

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