Website, Branding & eCommerce
AMResorts is a collection of 40+ luxury resort destinations, each with its own unique personality. During the height of the travel booking season, they needed to build on their growing social base and leverage them to build awareness and drive bookings.
King Design created a series of award-winning campaigns featuring Pepe, a drink umbrella and his resort adventures. Each campaign featured a microsite and Facebook landing page for viewing and entering sweepstakes. Incentivized social sharing propelled awareness. We also created evergreen interactive Facebook landing pages to highlight each resort’s brand personality and amenities.
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We created a web of Facebook landing pages and microsites which all funneled into a centralized database. Incentivized social sharing spiked impressions.
-- Executive Vice President of AMResorts